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RESEARCH & DATA

Social listening. Through ongoing social media activities with clients and our ambassadors, we gather data on what the target group does and why.

Yearly and monthly reports on target group, based on the latest global research and trends.

Network of 3.500 WAKAIs with whom we conduct focus groups and data rich online surveys, gathering both qualitative and quantitative data.

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GENERAL CONSULTANCY

Whether you need a sounding board concerning your current marketing activities towards this target group or want help in developing or tweaking an existing marketing concept we have experienced specialists to help you.

Quick Sync

WORKSHOPS AND SEMINARS

Raising your organization’s level of understanding of a 45+ target group can be done through a series of smaller workshops or larger seminars.

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REPORTS

WAKAI generates a global & yearly report on the target group, The WAKAI. We will also deliver reports on demand about specific issues. You can sign up for a free-of charge monthly newsletter.

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PRODUCT AND CONCEPT DEVELOPMENT

Think of our network as your test market whether you want to try out a conceptual idea or beta-version of a product. With our database of 3.500 women, we can provide you with qualitative and quantitative data about your concept or product.

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INSIGHTS AND STRATEGY

Generating data on this target group will only get you so far. We can help you turn it into insights and actionable strategies.

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