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Founders of WAKAI

WAKAI was founded by journalist & host Annika Jankell and TV producer Ulrica Örn. With their successful careers in the media industry, they have worked with the largest of Sweden's TV productions and possess a unique network of contacts and expertise.


“When we started working together, we decided to create content that we ourselves lacked on the digital platforms. We belong to a unique generation that has grown up in an analog world but has been transformed into the digital. It has made us an ageless generation that places different demands on life than the generation before us. We consume social media and use digital platforms in the same way as our children.


We only see opportunities with today's technology - without intermediaries, we can quickly and easily create unique content together with cool, fun and exciting role models that represent WAKAI.


WAKAI should be where it happens - on the digital platforms and create good, fun and relevant content for a mature and modern target group that accounts for 70 percent of purchasing power today.


There is no age in our world - WAKAI means young at heart.



Advertising buyers are constantly looking for a place to find attractive older influencers for their brands. In WAKAI's network, many of Sweden's most well-known role models / inspirers are in the target group. WAKAI creates unique content for this purpose. At the same time, the goal is bigger than that. Our vision is to contribute to a new social climate, by blurring the boundaries and inspiring people to live life, defy outdated prejudices and "best before date". It is no longer about identifying people by age, but about who you want to be and how you want to live. It's about attitude. With WAKAI, we hope to be able to highlight and create new fantastic role models who dare to take on life and who never say "I'm too old for this" WAKAI will make a difference!

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