AGE IS NO LIMIT

A DIGITAL REVOLUTION
IF 50+ IS YOUR TARGET COSTUMER - THEN WE ARE YOUR PARTNER.

WAKAI is Sweden's new digital network for the target group 50-plus and the leading hub for marketing aimed at this target group in social media.

The target group 50-plus has previously been forgotten, although it now accounts for 37 percent of Sweden's population and soon accounts for 70 percent of purchasing power. In 2020, this is about 3.8 million people.

Along with well-known profiles and colorful personalities, WAKAI produces digital content for social media. Wakai manages partnerships between mature influencers and brands and identifies messages that match the fifty-plus's ambitions and ways of looking at life.

All to reduce the gap between the companies and Sweden' strongest target group.
 

ANNIKA & ULRICA

FOUNDERS OF WAKAI

 

WAKAI was founded by journalist & presenter Annika Jankell and TV producer Ulrica Örn. With their successful careers in the media industry, they have worked with the largest of Sweden's TV productions and possess a unique contact network and expertise.

“When we started working together, we decided to create content that we ourselves lacked on the digital platforms. We belong to a unique generation that has grown up in an analogous world but transformed into the digital. It has made us an age-free generation that places other demands on life than the generation before us. We consume social media and use digital platforms in the same way as our children.

We only see opportunities with today's technology - without intermediaries, we can quickly and easily create unique content together with cool, fun and exciting role models that represent WAKAI.

 

WAKAI will be where it happens - on the digital platforms and create good, fun and relevant content for a mature and modern target group that accounts for 70 percent of purchasing power today.

In our world there is no age - WAKAI means young to heart. "

We make sure that you as an advertising buyer reach this attractive target group by producing customized content for your market. WAKAI crushes the myth that only young people are responsible for consumption.

We collaborate with strong role models and inspierers and create character-driven digital content on social platforms. Well-known people like Tess Merkel, La Gayla Frazier, Malin Berghagen and Kristin Kaspersen are just some of WAKAI's many inspirers.

Over the next twenty-five years, the 50 plus population will grow by 75 percent, while those under 50 will increase by a modest 1 percent. Many begin to understand that this huge population bubble with a lot of money to spend is an opportunity that will never come back.

So lets WAKAI!

YOUNG AT HEART

TODAY's 50 PLUSERS ARE MORE ACTIVE, HEALTHY AND PURCHASE MORE THAN EVER

AGE IS NO LIMIT

WAKAI STRIVES FOR A NEW SOCIAL CLIMATE.

Promoters are constantly looking for a place to find attractive older influencers for their brands. WAKAI's network contains many of Sweden's most renowned role models/inspirers in the target group. Wakai creates unique content for this purpose. At the same time, the goal is greater than that. Our vision is to contribute to a new social climate, by blurring the borders and inspiring people to live their lives, defying obsolete prejudices and "best before date".

It is no longer about identifying people by age but about whom you want to be and how you want to live. It's about attitude. With WAKAI we hope to be able to highlight and create new fantastic models that dare to take care of life and who never say "I'm too old for this" WAKAI will make a difference!